“After rounds of whisky, gin and leftover booze scrapped (stoled) from colleagues’ desk, crazy viking-writer Arvid and I whipped this piece of magic out – not too shabby for the first-year stint at Saatchi & Saatchi.”

“Don’t Let Your Passions Retire”

The things you love today, you’ll love tomorrow. A little planning today will ensure that you’ll be able to continue to indulge in the things that you love even after you retire. All communication – tactical billboards, print and banners – talked to Singaporeans about the things they love, and how we could help them continue enjoying them. We then directed consumers to our “Passions Never Retire” content marketing site, where they learned more about the reality of retiring in Singapore, and were motivated to act.