I'm that chili flake
in between your teeth.
The fill for awkward silences.
The absinthe in your pantry.
...or you can call me Jezza.

Most of the times you’d catch me mumbling to myself . This is because growing up in (conservative) Singapore as an inquisitive brat, I had so many ‘big’ ideas but I was constantly told to just shut the f*ck up. So I talk to myself – where there’s no one to hold you back. There, I question everything. I observe things I didn’t know about myself. Debate with myself. And I imagined “what if?’. A lot.

This may seem all kinda weird, but this is the way I have been approaching my briefs and everything else in life. I question and debate and imagine until the perfect idea lands on the table. A career in advertising seems like a no brainer. This has led me and my team to win global pitches year on year, as well as hauling award from the likes of Cannes, LIA, Spikes, Clio, Effies etc… View my works here